NEW FOOD RECALL ALERT!!!

Bravo! Issues Nationwide Recall of Select Poultry Products for Dogs and Cats

For Immediate Release September 18, 2007 Contact: David Bogner (866) 922-9222 www.bravorawdiet.com

Vernon, CT – Bravo! announces a voluntary recall of select tubes of three of its poultry products for cats and dogs. The pet food is being recalled because two of the products have the potential to be contaminated with Salmonella and Listeria monocytogenes, while the other product has the potential to be contaminated with Listeria monocytogenes. Both Salmonella and Listeria are organisms which can cause serious infections in dogs and cats, and if there is cross contamination, in people, especially small children, frail or elderly people, and others with weakened immune systems. Healthy people with Salmonella infection may only suffer short-term symptoms, such as high fever, severe headache, vomiting, nausea, abdominal pain, and diarrhea. Long term complications can include arthritis and other more serious ailments. Healthy people with Listeria infection may only suffer short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain, and diarrhea. Listeria infection can cause miscarriages and stillbirths among pregnant women. The company has received no reports of illness in either people or animals associated with any of the three products. The recalled products are distributed nationwide to distributors, retail stores, internet sales and directly to consumers, and they can be identified by the batch ID code located on the hang tag attached to the bottom of the plastic film tubes. The recalled products should not be sold or fed to pets. Pet owners should return unopened frozen tubes of food to the store where purchased for a full refund. Pet owners should dispose of opened tubes of product in a safe manner (example, a securely covered trash receptacle) and return the washed plastic batch ID tag to the store where purchased for a full refund. Recalled Pet Food: Product: Bravo Original Formula Chicken Blend frozen raw food Product Numbers: 21-102, 21-105, 21-110 Sizes: 2 pound, 5 pound and 10 pound tubes Batch ID code (on hang tag): 236 Reason for Recall: Salmonella, Listeria Product: Bravo Original Formula Turkey Blend frozen raw food Product Numbers: 31-102, 31-105, 31-110 Sizes: 2 pound, 5 pound and 10 pound tubes Batch ID code (on hang tag): 236 Reason for Recall: Listeria Product: Bravo Basic Formula Finely Ground Chicken frozen raw food Product Number: 21-212 Size: 2 pound tube Batch ID Code (on hang tag): 226 Reason for Recall: Salmonella, Listeria Other Batch IDs for these same products are not involved in the recall. Bravo! is issuing this action out of an abundance of caution and sincerely regrets any inconvenience to pet owners as a result of this announcement. This voluntary recall has been issued because the FDA detected the bacteria in samples during a recent review. In an effort to prevent the transmission of Salmonella from pets to family members and care givers, the FDA recommends that everyone follow appropriate pet food handling guidelines when feeding their pets. A list of safe pet food handling tips can be found at: http://www.fda.gov/cvm/CVM_Updates/foodbornetips.htm. People may risk Salmonella infection not only by handling these pet foods, but also by contact with pets or other surfaces exposed to these foods, so it is important that they thoroughly wash their hands with hot water and soap. Anyone who is experiencing the symptoms of Salmonella or Listeria infection after having handled the recalled product should seek medical attention. Consumers may report any complaints to FDA's local District Complaint Coordinator’s located on the FDA website: http://www.fda.gov/opacom/backgrounders/complain.html. Healthy cats and dogs rarely become sick from Salmonella. Animals ill with Salmonella will display symptoms similar to the ones listed above for humans. People who have concerns about whether their pet has Salmonella or not should contact their veterinarian. For more information on the Bravo recall, please visit www.bravorawdiet.com , or call toll free (866) 922-9222